London Fashion Week is crazy! Days have been flying by like minutes. Invites for the 8 shows have been posted or hand delivered, and now its just a matter of getting all the samples requested to the necessary people. This can be quite a complicated process. When a sample goes out it needs to be booked out in the system, and often times press requests certain looks when the items are still out. It can take a while to get them back from certain publications, especially if they are international like Elle US. As a result, people often need to chase them.. something I have learned to do in the past couple days! In addition to the samples being sent out and returned, there are also different presentations that need to be organized, such as Karl Lagerfeld for Hogan A/W 11 collection. From the PR side of things, we deal with all of the planning of the event including invites, venue, press, etc.
The first show that I’m working is Saturday morning and we need to be there 2 hours before – so at 7:30am. There is another one in the evening, and more shows on Monday, Tuesday, and Wednesday. Super exciting! This should really be a fab experience. I am very lucky to be jumping into this right as fashion week takes off…
More bags for invites!!
Dim sum time!!
so lovely to see familiar faces after a long day…
coat – vintage, snood – hm, top – all saints
In the moment: crochet
crochet – vintage, shoes – office
In the moment: buckles
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