Golden Square, Soho, London
Photos by Sam Wilson
I was recently approached by Levi’s for a very exciting project around London Fashion Weekend and their new REVEL jeans. They asked myself and a few other influencers to style the jeans, pictured above, in celebration of their launch and space at Somerset House. The photos were printed and posted at their space, which I got to see at the Levi’s party last Thursday. I met up with their lovely photographer Sam Wilson to do a shoot around soho and these are some of the pics!
The REVEL collection feature liquid shaping technology meant to hold, flatter, and lift. By measuring the difference between your waist and hips, you can choose one of three fits that will be most flattering for your body shape. They are super comfortable, and have contour finishing and elongating seams that give the legs more length. I got the demis in grey (surprise surprise) but they come in loads of other styles and colours.
What I loved about this collaboration is they are turning it into a 360 campaign with a content piece on levis.com, printing the photos on postcards to be sold in store, and sharing socially across all channels. Having an exclusive project with only a few other influencers is much more powerful and incentivizing for the blogger, so I’m really thrilled to be a part of this! Will keep you all posted on the progression of the project and the online piece. xx